French fries, no matter how tasty they can be, are classified under foods that should be consumed in moderation particularly for those who are watching their weight. It is one of those unassuming snacks that can hurt your diet the most. Packed with roughly 300 calories per 100 grams, it is easy to consume half a day’s worth of calories by eating fries while watching a movie or television. Add cheese or sourcream powder to it and you’re bound to eat even more.
Burger King has recently announced a new addition to their menu that would help French fries-lovers all over the country manage their calorie intake. Burger King also possibly wants people to be less guilty in eating fries which they hope can boost sales of fries and related products.
Burger King, world’s number 2 country-wide hamburger chain, launched a new and healthier version of their crinkle-cut french fry which is said to contain 20% less calories than the usual fries. In a statement, Burger King said that a small serving of what they dubbed as the ‘Satisfries’ only has 270 calories due to their special batter which was made not to absorb too much oil. This is 70 calories less than the calories in a small order of regular fries (340 calories).
The concept behind this move is to find a way to incorporate healthier options for people who don’t have the time to prepare their own food. McDonalds has recently introduced a veggie side meal and other major food establishments are expected to follow soon- if they haven’t done so yet. The overall idea is to make healthier menu choices without scrimping on taste.
Burger King Executives revealed that they have created ‘Satisfries’ to be something just as tasty as their regular fries that people won’t be able to tell which is which. They said that this healthier fries uses the same ingredients and is even cooked for the same amount of time as the regular fries. What differs then? According to initial press statements, the key is in the amount of batter which they have configured to be in such a way that it block out oil from going in the fries. The crinkle cut shape will be the only sign that the fries differs from the regular fries.
An executive for the North American operations of Burger King explained that to make this healthier move a possibility, they had to work with one of its potato suppliers, McCain Foods, which apparently can’t sell the same type of fries to other fast food outlets. In a press event in New York City, attendees were served with fries which looks like something you’ll get on a fast food outlet. Burger King proceeded with a presentation on how these new fries are 30% lower in calories than their McDonalds counterpart. This is on a pound to pound basis since words like ‘small’, ‘medium’ and ‘large’ fries are relative to each company. When asked for a statement, a McDonalds representative said that developing a healthier version of the fries is not a priority.
In the New York event, Burger King tapped registered dietician Keri Grans who were enthusiastic on how Satisfries can allow people to commit to small diet changes while at the same time enjoying what they eat.